https://fearsteve.com/technology/building-anonymous-engagement-directly-inside-payment-flows/ They dreamed of a world where banks could talk to merchants — but without ever touching a customer’s personal data. That was the vision of a bold fintech startup. Their idea? Use every payment transaction as a moment of connection, enabling real-time messaging, special offers, and feedback, all anonymously. When Zfort came on board, they started with discovery workshops — mapping out exactly how this could work while keeping privacy front and centre. The challenge was huge: build a way for customers and merchants to chat using only the flow of payments, without revealing who they are. The technical Read More Tue, 10 Feb 2026 16:50:47 UTC en